About me
Throughout my colourful professional adventures, I've been fueled by a love for creative that drives business impact and an unshakable determination to achieve the "impossible." As a Marketing Director, I teamed up with some amazing people to develop creative campaigns that struck a chord with our audiences. We harnessed the power of data and embraced a collaborative spirit, consistently pulling off a jaw-dropping 10x ROI YoY, pouncing on growth opportunities, and riding the wave of emerging trends.
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As a Video Channel Lead, I concocted content strategies that not only grabbed viewers' attention but also swiftly turned viewers into leads. By studying user behaviour and fine-tuning our approach, we managed to speed up the conversion process to a mere five minutes, leaving those old-school, months-long nurture campaigns in the dust. Tactics like this helped us validate the medium as proven business tool, forging new paths for growth for the business.
Stepping into the role of Director of Creative Resources, I became a master at assembling top-notch teams and expertly matching the right talent with the right projects at the right time. By nurturing a culture of innovation and teamwork, I ensured everyone could bring their unique skills and ideas to the table, maximizing project success and consistently blowing client expectations out of the water.
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The experiences have let me cultivate a unique blend of creativity, strategic thinking, and leadership skills while never losing my playful yet professional approach. I strive to create projects that captivate audiences, have measurable business outcomes, and bring out the best in my teams.
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Some memorable compliments
"One of the best things I ever did in my time at the company was hire you."
Former CMO
"You have an unusual ability to get shit done."
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Former SVP
"Everyone needs an Andrei."
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Former CHRO
"What are we going to do with you? You're good at everything."
Former Agency Partner
andrei.vexler@gmail.com | 416-527-5756