Broadcast may be so 2010, but hero pieces are going strong today. Leading with video creates an opportunity to catch your prospects’ attention and guide them through your content journey.

 

Call it what you will, OLV, pillar content, pre-roll or…gasp…commercials, video has the power to determine the success of a campaign helping to drive viewership, click-throughs and brand recognition.

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Besides, who's heard of a viral white paper?